R&D Malpractice?

What would you call it if a physician prescribed a treatment plan for a patient without first conducting a thorough diagnosis – medical malpractice? 

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Beyond Leveraging “Brand Equities”

What can you do to refresh your brand and drive growth? A common best practice among top branding firms is to identify their client’s “brand equities” and leverage them.

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Do Customers Know What They Want?

At the core of every successful business is an understanding of what target customers regard as superior value and how to deliver it to them. But how do we determine what customers regard as superior value? Do customers know what they want?

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7 Benefits of Knowing Why Customers Buy Your Offering

“People don’t want to buy a ¼” drill; they want a ¼” hole!” – Theodore Levitt

Ultimately, customers don’t care about your offering or mine; they just want to get something done.

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