How the Growth Outliers Do It

I recently read “How the Growth Outliers Do It” (Harvard Business Review, Jan – Feb, 2012) by Rita Gunther McGrath, a Professor at Columbia Business School. She and her colleagues conducted research to find out what makes high growth companies different.

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Beyond Patient Satisfaction

“The key to unlocking this (growth) potential is and always has been to focus on the consumer…This is why our Category Offense is such a powerful advantage. The insights we draw from our deep consumer connections fuel our ability to create new products and services that excite and engage.”  – Mark Palmer, CEO of Nike.

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How Nike Drives Growth

As the late great former Harvard Business School marketing professor Theodore Levitt would most certainly agree, “People don’t want to buy athletic shoes and apparel. They want to become better athletes or feel like one.”

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To Grow, Find Unsatisfied Needs

Peter F. Drucker once said that “The purpose of business is to create and keep a customer.” In competitive markets, creating and keeping customers is only possible if a company understands its customers’ needs and addresses them better than the competition.

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