7 Benefits of Knowing Why Customers Buy Your Offering

“People don’t want to buy a ¼” drill; they want a ¼” hole!” – Theodore Levitt

Ultimately, customers don’t care about your offering or mine; they just want to get something done.

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Follow a Hunch or Rely on a Promise?

Many people – even some supposed innovation gurus – are fond of saying that “Innovation begins with a good idea.” The problem with this seemingly obvious statement is that it’s not true! At least, not if you want to make innovation a predictable and repeatable business process.

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First, Define the Problem

If I had only one hour to save the world, I would spend 55 minutes defining the problem and only 5 minutes finding the solution.” – Albert Einstein

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The Only Hope For Sustained Growth

Do you want to be the master of your technology for which you will seek markets, or do you want to be the master of your markets for which you can create customer-satisfying solutions?

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