How Nike Drives Growth

As the late great former Harvard Business School marketing professor Theodore Levitt would most certainly agree, “People don’t want to buy athletic shoes and apparel. They want to become better athletes or feel like one.”

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To Grow, Find Unsatisfied Needs

Peter F. Drucker once said that “The purpose of business is to create and keep a customer.” In competitive markets, creating and keeping customers is only possible if a company understands its customers’ needs and addresses them better than the competition.

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Customers Can’t Tell Us What They Want? It Depends.

If by “Customers can’t tell us what they want” you mean customers cannot tell us what new product, service, technology, or features will address their needs best,

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R&D Malpractice?

What would you call it if a physician prescribed a treatment plan for a patient without first conducting a thorough diagnosis – medical malpractice? 

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